Yahoo! Online Advertising Campaign
Yahoo! has today announced a major advertising campaign to coincide with the launch of its redesigned home page. According to Yahoo!’s executive VP and chief marketing officer, Elisa Steele, Yahoo! wants to be the place where an individual’s world meets the larger World. But Yahoo!’s vision of providing an all-encompassing wide range of interactive content has already been superceded by rivals Google and Facebook, Twitter and a range of emerging sites.
In theory Yahoo! is the most popular website in The World, but this does not seem to be reflected on the ground. Does anybody in the
In a key move, Yahoo! has now opened up its home page to rivals like Facebook and Hotmail – essentially admitting that these third party offerings for social media are in more demand than its own. This may yet bring a strategic advantage over Google, which allows users to customize their iGoogle home page but doesn’t provide any external links on the core home page until they are searched for.
But surely the battle is largely lost - they publish an analytics solution, but it can surely not compete with the dominant analytics tool on the market Google Analytics, for which we provide Google Analytics Consultancy?
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