From accounting to advertising, develop the best content!

An important method for attracting new customers these days, is bringing them to your web site. No longer does everybody go to trade shows and conferences to identify their new suppliers, collect details and maintain a brochure cabinet full of the best suppliers.

A popular selection process nowadays is simply to carry out a Google, Yahoo or MSN search, to visit supplier websites and to shortlist potential suppliers from there.

To make the most of this opportunity it's essential to advertise online and to develop the very best content you possibly can for your particular subject, in order to give yourself the best chance possible of appearing high in organic search results.

There are many techniques for doing this. For example, the business and accounting software vendor Lakeview Computers, based in Bexleyheath in Kent, provides an Accounting Software Glossary, which many Internet users working in the field of business management or accounting will find useful. At the agency where I work, we provide a marketing services companies directory, and the managers of Brochure Design recently introduced a range of online services, such as their Graphic Design Forum. This type of website content provides useful services to end-users, who discover the content through organic search, and end up developing a relationship with your brand. Then, when they search on the Internet, they already know your website and are more likely to visit it.

Google and other search engines are totally committed to listing only high value, relevant listings in their search results, so it's essential to build your website content with genuine end-user value in mind. Aim to make your site the very best site on the Internet, on its particular subject.

Rob, AdStorm Advertising Agency

This is my b2b marketing site
This is where I work
This is where I used to work
This is a site about our web design skills
This is my mate's band